Norma, in her “retirement” years, continues to utilize her bilingual-bicultural (Spanish/Puerto Rican) skills addressing Latinx/Hispanic health equity here in North Carolina as a member of the Governor’s Hispanic/Latino Affairs Council’s Wellbeing subcommittee. Before retiring from NC DHHS Division of Public Health (2019), she engaged with all historically marginalized populations connecting communities to resources available in health care as well as a panelist on many national, state, and local conferences--being the voice for those not often heard or included. She utilizes evidence-based outreach strategies based on social marketing principles to inform limited-English proficient, refugee and immigrant populations about enrollment and benefits in state’s public health plans. Most recently, she was on the NC CEAL Hispanic/Latino Response Team which created COVID messaging using comic books and online animations, as well as a coloring book that is still used to dispel the “myths” that were/are circulating in the local Latinx communities.